The Return of the King’s Thai Traditional Medicine

April 24, 2017

The success of Abhaibhubejhr is well-regarded and documented in the medicinal and social enterprise circles. To the people, it has made good medicine available to the hands of low-income. To the economy, it has modeled and proved a practical medicine social enterprise and taken the industry to the new level.

Revenue of Abhaibhubejhr has reached 200 million baht in 2011 (about 6.5M USD) and on course to its target of 300 million baht in 2012. As a foundation, Chao Phya Abhaibhubejhr Hospital (CAF) has earned its achievement with no big marketing budget to entertain the market, actually it has none at all. Apart from government publicity, the merit gospel is spread on the people media like the trustworthy Thai daily newspapers Bangkok Post, television variety programs or university radios.

All purchase, wholesale or retail, is made in cash without any credit. This proves very important to its operation cash flow. 70% of net profit returns to support the hospital operation and R&D initiatives. It has also put great effort in the development of its supply chain both ends, the organic herb and plant suppliers and product distributors. The farmers would be given the training of organic farming technique by the foundation and contract selling the products direct to the hospital without middlemen, at the price up to 50% higher than market rate which all return to the quality of the herbs. The herbal shops get all the support of information needed and its product retail price is always kept within reach of common people.

The powerhouse behind the success of Abhaibhubejhr is Supaporn Pitiporn, the 51-year-old chief pharmacist, who had endured with her colleagues the hardship of 30-year work in bringing the herbal medicine to Thai people. The journey is started back in the 1980’s when her friend and forerunner Supoj Assawapantanakul had made a breakthrough in gaining recognition of common herbs, like fa talai jone and turmeric, by National Healthcare Policy for the first time.

The medicine has found its acceptance not only in upcountry but also in urban cities, given the setting in which modern drugs are ubiquitous and no one would ever imagine herbal drugs in well-design packaging on display in air-conditioned supermarket. In one of her research papers, she had scientifically categorized consumers of herbal products into 6 groups according to their behavior and decision process. Apart of normal marketing groups, one is characterized by urban lifestyle white collars who value and kindle the old legacy.

The same paper also acknowledged the group of customers who consume herbal drugs at the recommendation of physicians, and another group who based their purchase on scientific research and findings.

Though it may have gain its feet on the ground but still TTM usage is minuscule compared to modern medicine. Thai domestic medicine market has value of 100 billion baht of which 70% are import drugs. Government has been pushing policies to widespread the use of Thai medicine, especially in government hospitals. Currently there are 71 Thai herbal medicines stated in the National List of Essential Medicines that can be formulated and prescribed in the hospitals nationwide.

With the advent of technology traditional drug is easier to consume today. In the past, A dose of Ya Mor, a recipe mix of herbs slowly boiled in clay pot used in most remedies, would not take less than 3 hours to prepare, and half a day wait is not unusual. Nowadays, the capsule version in blister foil can be carried anywhere.

Still one hardly finds Thai medicine in the neighborhood drugstore where all modern drugs are easier to sell and at higher margin.

In a short speech by His Majesty King Chulalongkorn Rama V (1853-1910), he shared his concern of the diminishing of Thai medicine physicians at the hands of popularity gained by western doctors, of which he personally found the examining too cold to his liking. He would prefer to consult Thai medicine physicians and at last asked for the continue legacy of the practice to benefit people. The verse is highly regarded and practiced by Supaporn and Thai medicine personnel.

At its foundation, Thai medicine chiefly is for enhancing body immunities and promoting natural healing process. People in the old times integrate and practice it in daily lives. The use of herb is much as food as in drug. This exposes its acceptability to modern-time patients who habitually have all expectations the illness is cured overnight.

In order to get certified as Thai medicine pharmacist, one has to complete Thai medic practitioner course in a government approved school. It takes two years of attending classroom and field course followed by the one-for-all final examination. The potential as an alternative medicine for Thai society has been recognized academically as well, the 4-year full-time bachelor of TTM curriculum has been developed and enrolled students in universities throughout Thailand since 2004.

Apart from herbal medicine, Thai Traditional Medicine also involve Thai massage, which is rather well-known to foreigners compare to helpful herbs. Curious tourists may just chat and wonder about Thai viagra but mostly they would have a try on Thai massage, in which a small parlour can be found not only near the tourist hubs but everywhere in the country.

At large trade exhibition or museums, one can spend around 8 US dollar to enjoy a 30-minute foot massage after a long walk at a makeshift parlour with only blinds and pool bench. However, every masseuse is all well-trained and certified by authority. Just like Thai food, Thai massage service to foreigners tends to be on the softer side and less aggressive, purposely for soothing stress and calmness. On the other side, the Thai version can be much about pressing, pinching or cracking joints and bone to the right place to gain back strength and nimbleness. It takes a little while to get used to but once in the habit, one cannot live without it.

Viral Advertising Business Performance

April 23, 2017

Why use viral advertising strategies in your business marketing efforts.
Using shock therapy to implement an online advertising campaign for your business.
Using viral advertising in your social media marketing and Facebook Fanpages will excel your results much faster.
Don’t shove your advertising message down their throats, let it go viral naturally.
Present unique and creative advertising campaigns to increase traffic and expose new prospects.
Creating a viral epidemic of buyers is your main business goal with your advertising strategy.
Learning to leverage your advertising budget for sustainable momentum.
Establish a success formula that can be repeated in your business viral advertising over and over again.
Add the most important ingredient to your advertising campaigns and that is creativity.
Be prepared to embrace new technology, software and APPS in your marketing strategy.1. There is nothing more effective in promoting your message as a good viral advertising campaign. Viral advertising is designed to use the power of many and inspire others to promote your message for you. This is simply “word of mouth” advertising, is amazingly effective. A business owner can start a viral advertising campaign with no money invested, and let the online community spread your message like wildfire. You can now save advertising money that you were spending on newspaper ads, flyers, door hangers, and even TV commercials. Viral advertising is estimated to be 500 and even up to 1000 times more effective that a regular ad campaign.If you can learn how to express an idea with commitment and dedication that has an emotion attached to it, you will get people’s attention. It doesn’t matter if you are a madman or idiot, even bad press gets good press time. You can’t please everyone but you can get an emotional reaction out of most people, when owning a strong opinion and sharing it. Being neutral in your viral advertising will not bring you in the sales. Have something to say that will impact their life, or at least make them react a bit. Don’t worry about whether or not they love you or hate you, just be confident that your product is worth their attention either way and stay committed to gaining their trust.2. Get your business noticed by shock marketing, state something completely unexpected that will make them stop and read more. Being dramatic and doing something out of the ordinary with your product gets attention. Are you just marketing advertisements, or are you marketing an extraordinary exiting story about your product. If you Ad is interesting and highlights your product in a subtle way, you will keep people’s attention longer, and get closer to bringing them to the “I want” it stage. Viral advertising is 100% about emotions, so take them by surprise and do something totally unexpected.3. Set Up Exciting Viral Content in Parts and then sequels, where the viral advertising message continues.Ever hear of Part 1, Part 2 and Part 3 – once you create Part 1 they start looking for where do I find Part 2 as they want to know the end of the story or the end of the feature comparison prompting them to purchase your product. Make sure you keep their attention once you have it by providing a “Call To Action”. Sell them on the value of why they need your widget, gadget or useful product then introduce an offer they can’t refuse to purchase the product.

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The next step is to motivate them to share your awesome and exciting presentation with another associate. This is the meat and potatoes of viral advertising, present information that is so interesting and unique that everyone wants to tell someone else what they read, heard or saw. Set up your “Shock Wave” content so that others can download and then embed it into their own blog or email to others. Upload a short video series on all your advertising “bloopers”, or business bloopers, maybe trying to put together a piece of furniture or equipment and getting it all wrong the first time. Then provide another “Call To Action” using your Facebook Fanpage that they can “Like”, along with the other top social media sharing sites.4. It is not surprising to hear that many consumers feel jaded when it comes to online shopping. Nobody wants products shoved down their throats through mass advertising methods and using hard sell marketing. If you want to get the consumers attention in this fast paced modern world, you need to be unique and most importantly interesting. Smart consumers are quickly distracted from boring content and they will turn a blind eye and a deaf ear to your viral advertising message.A proven and trusted method of advertising and marketing that get results is viral advertising, and fortunately for the marketer new software developments can make all the difference. Your personal recommendation is still stronger than any other form of advertising on the planet period! People trust people, and with smart phones using text messaging by the second, and social media sites getting posted on every event of the day, if you have presented your product offer in a way that makes them remember you, you have one half the battle.5. By fulfilling some unique marketing strategies you remove your business from the mainstream humdrum advertising practices. It’s a known fact that many people feel frustrated with the usual conventional way many businesses sell their products. Don’t let your business fall into this pitiful trap of no return. Step to the plate and be the one who stands out in the crowd, who motivates prospects to burn blisters on their fingers, texting about your great buy of the day.Business owners are becoming much more conscious of profits and losses due to advertising decisions they have made, and it’s impact on their ROI (return of investment). So the questions comes forth “can we affect people from the inside, from their emotional self and not just from the mind”? So is viral advertising becoming not only the new trend but the must have trend to succeed online. It is our ability to influence the mass public at large that creates successful viral advertising campaigns. Ads that influence the behavior of the viewer in such a ways that they are motivated to share their exciting experience is the purest testament of what viral advertising is all about. If enough of their friends and contact embraces their excitement over what they have been exposed to the viral advertising cycle begins to circulate.6. Your ultimate goal of course would be to create an viral advertising campaign that causes a behavioral epidemic of buyers. An infectious viral result where everyone wants to be able to say “Yes I Saw That”, or “Yes I heard about that”, or “Yes I watched that”, so that they appear to be in the loop with the latest and newest hot selling protégé. Some marketers prey on the idea of owning a “Secret”, something so special that only a few get access to it. It then becomes an obsession everyone wants to know the secret and will go to any length to get access to it. If you can only offer medium media exposure of your product, then relying on these viral advertising methods becomes essential.So is your goal to place an advertisement that is seen by 10 who tell one person each, becomes 20 who tell one person becomes 40 and so on. Or do you want real viral advertising success where you place your viral advertisement and get 100 who tell 10, who tell 10 who tell 10. So who is in control here, the business marketing manager of course, the one who decides how the advertising budget is allocated. Is he reserved and old fashioned, or is he brave and uninhibited and adventurous. It is an knows fact that Viral Advertising does in fact work very effectively, and it is the business owners goal to seek out a reliable viral advertising business source.7. Once your viral advertising campaign has become viralized, it is proof that you have found a suitable target market audience for your product. Once this is identified, you can leverage your viral advertising budget maintaining a perpetual cycle and not a static ad campaign. In order to always be able to identify your most effective viral advertising campaign, it is important to use proven methodologies with specific tracking measures built right in.8. So does your business have an “Online Viral Advertising Formula”? Is your business aiming high for thousands of hits, a true testament of a successful viral advertising campaign. Marketing consultants know that the more informative your advertising the more persuasive it will be to the consumer. What really makes the consumer decide to purchase your product is based on the content provided in the advertisement more than it’s layout or and whether or not their is something worth sharing, or texting about.With the ever changing fast moving internet world coming up with a formula for viral advertising is not an easy task. A good rule of thumb is “What motivates you to share a viewed advertisement is different to what motivates you to get out your credit card and finish the purchase.9. Going back to our conversation about emotions, if you can make someone laugh or gasp or look in disbelief to what they are viewing your chances are the best that they will share that experience with their friends, associates, and followers on social media sites.The magic of every successful viral advertising campaign begins with a great unique idea. The one main ingredient in all online successful advertising campaigns is creativity in your graphics, your presentation, your keywords and your identified target market. Training business owners though to give each viral advertising campaign they embark on time to mature, time for the seed to sprout, time for the momentum to build and the rewards to pour in from all their hard work and efforts.

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10. Don’t be shy to take advantage of the ever fast changing technology world to benefit your business advertising efforts. Finding a great viral advertising business can be a real game changer for your online advertising results. Most importantly look for a viral advertising business that is free to join, and that uses state of the art software designed to drive your business into the next galaxy.Viral advertising will always win in the end simply due to the abundant measure of viewing numbers. A strong viral advertising strategy will encourage individuals to share an article, a podcast, a video or simply an online advertisement, resulting in exponential exposure by it’s massive influence.The rippling effects of one single viral advertising message can literally reach hundreds and even thousands of readers in a few short hours. You can quickly enhance your viral advertising success by offering a free give away product. This “FREE” product can be a small physical product that can be mailed out, or it can be a digital product that is delivered instantly online.It is a well known fact that “FREE” if the most powerful word a marketer can use in any viral advertising campaign. Often the business owner experiences what can be called delayed gratification when using the “FREE” power word in their viral advertising campaign. Add the common expression “OTO” or One Time Offer” that almost always follows a free give-a-way, and you have a winning combination. First you got their attention, and then you offer them something of such great value, they can’t afford to say “NO” and purchase it while it is so cheaply priced.Always keep in mind that the whole purpose of engaging in viral advertising methods is to spread an idea, and that idea while it is spreading throughout the internet, actually helps market your niche business or product and is attached to your website.Have you noticed how business owners have become obsessed with Free exposure in any arena? Too many times marketing campaigns have been thrown together much too fast and may get attention but your product or company does not.ClosingPeoples attention are so fragile, try designing your viral advertising campaign with a strong viral element built right into it. Getting your media to go viral is not the hardest part of your marketing strategy, the most challenging part is getting your media to produce tangible results that show up in your bank account.